The gold Audemars Piguet Royal Oak replica watch: so iconic, so burdened with associations.
For company men of the Cold War era, the gold fake watch was the cherished retirement gift, a symbol of hard-won achievement. By the moneyed 1980s, however, it had became the horological equivalent of a 60-foot Chris-Craft, an emblem of macho swagger appropriated by bonus babies and rappers.
Lately, however, gold best cheap swiss watches are moving beyond the pages of the Robb Report, and catching on with a more street-smart crowd.
Call it a revival. Call it a reclamation. Just don’t call it bling.
Jay Z wore a stately Jaeger-LeCoultre Tribute to 1931 Reverso in pink gold with his elegant black tie to the Grammys in February. John Mayer, a noted watch enthusiast, has been seen in a jumbo rose gold fake Audemars Piguet Royal Oak.
True, like leather pants, a gold watch is a statement, and wearing one takes a certain attitude to pull it off. But that willingness to court a higher reward by higher style risk is one reason some young professionals, like Blake Egan, a software salesman in San Francisco, are deciding that there is life after stainless steel.
To Mr. Egan, 30, a gold Rolex Day-Date replica was like something his father had worn. “That was Lyndon Johnson’s watch,” he said. “And Don Johnson’s watch in the first season of ‘Miami Vice.’ ”
Then, last April, Mr. Egan decided he loved the look of an 18-karat Rolex Submariner fake watch with a blue dial, the quintessential power watch. He invested $27,000 in one, and was surprised by the reaction. Ordinary citizens were glancing at his wrist. Flight attendants cooed.
Now he counts two rose-gold replica Patek Philippes in his collection. “In less than a year, I went from not being sure on a full gold watch to being hooked on them,” he said.
There was a rush on rose gold at last month’s Baselworld watch and jewelry fair in Switzerland. Rolex, for example, made a statement about rose gold’s sporty potential with the Everose and black Yacht-Master with an Oysterflex rubber bracelet . The Apple Watch is available in rose gold, too.
At more terrestrial prices, David Sokosh, the founder of Brooklyn Watches, a boutique watchmaker in Clinton Hill, Brooklyn, sells two models in rose gold-coated stainless steel, for $1,150 and $1,395, for retro-minded heritage types on a budget.